Keep it simple or build it out? Choosing the right website size.
Not Sure If You Need a One-Page or Full Website? Let’s Break It Down
You’ve already decided to have your own website—but now you’re staring at a blank screen wondering:
What content should I add? What do I even say? Should I go for a single page or a full website?
That’s where I come in. I want to help you make this decision in a way that actually feels good and aligned with your business.
First things first: what’s the difference between a one-page and a full website?
Let’s start with the one-page website.
As the name says, it’s a single scrolling page where your visitor can access everything they need—without clicking around. It’s compact, focused, and easy to navigate.
Usually, a one-pager includes:
A short headline
A quick “about” section
A brief list of services or offerings
Testimonials (these help build trust!)
A contact section or call-to-action
Of course, this structure can shift depending on your business needs—but that’s the basic idea.
One-page websites are clean, straight to the point, and quick to build. They work beautifully if:
You’re just starting out and want to launch fast
You’re offering just one core service or product
You’re launching something new and need a focused page
You want a clear, quick message linked from social media
For example:
My client Yuka already shared her work on Instagram, but she wanted a simple website to showcase her services and use as a link from her profile. We built a one-pager that included her offerings, bio, and most importantly—a section to promote her upcoming events. That section is what mattered most to her, and now she updates it regularly without it getting lost in the scroll (like it used to on Instagram).
Now, let’s talk about the full website.
Typically, a full site includes 4 to 6 pages, like:
Homepage
About
Services or Products
Portfolio or Testimonials
Blog or Resources
Contact
This format gives you more space to expand—so you can go deeper into your story, explain your services in detail, and build trust with your audience through thoughtful content.
A full website is a great fit if:
You offer multiple services or products
You want to share testimonials, case studies, or a portfolio
You’re planning to write blog posts or share resources
You’re building for long-term growth and visibility (hello, SEO!)
It’s the best option when your business has layers—and you want your site to guide people through those layers with intention.
Still not sure which one’s right for you?
Here are a few questions to help you decide:
What’s the main goal of your website?
How much content do you already have—or want to create?
Are you launching quickly, or building something long-term?
My Advice? Start Small and Build With Intention
If you’ve decided it’s time to create your online space—but you’re still not sure which format to choose—start with a one-pager.
There’s nothing wrong with keeping things simple. We can build a single page that reflects your voice, highlights what matters, and gets you out there.
And when you’re ready to grow, platforms like Squarespace and Webflow make it easy to expand. You can add more pages, build out your offerings, and transform your one-page site into something fuller—at your own pace.
Think of your website as a living, evolving part of your business. It doesn’t need to be perfect from day one—it just needs to start.
Final Thoughts
The best website is the one that meets your current needs and supports your future growth. Whether it’s one page or ten, what really matters is that it reflects your work honestly, and makes it easy for people to connect with you.
Need help deciding which route is best—or want a second set of eyes on your content?
