Why Every Small Business Needs Its Own Website
Social media is a great tool—but it’s not a foundation.
You decided to start showing your work to the world—and of course, the first step was sharing on social media. Everyone’s there, it’s easy, and it feels like the obvious choice, right?
But what if one day, the platform you’re using just disappears?
This is one of the biggest reasons why, today more than ever, it’s so important to have your own space on the internet. A space you control. A space that won’t vanish overnight just because a billionaire decided to change the rules.
If you're on Instagram or TikTok—the most popular platforms right now—you’ve probably already experienced some instability. Maybe you’ve had issues posting, or noticed your reach suddenly drop for no clear reason. That’s because these platforms are constantly tweaking their algorithms to show what they think people want to see. The result? We get bombarded with content we didn’t ask for and miss out on posts we actually chose to follow.
And then there’s the fear—what if the platform gets banned or shuts down? We saw this conversation ramp up with TikTok in the U.S., and it could happen in any country, at any time.
The truth is: our audience on social media isn’t really ours. The platforms own the attention, the reach, and the engagement. We’re just borrowing it.
“When you build only on social media, you’re building on rented land. It can disappear overnight—and you’ll have nothing left.”
Recently, I had the chance to work with Yuka, the creator behind Margaret & Wolfe. She had a clear vision—she wanted a website where she could tell her story, showcase her products, and let people connect with her work in a meaningful way. Together, we organized her content, highlighted her main offering, and brought in powerful testimonials that might otherwise get lost in the endless scroll of social media.
“Your website is your home. It’s where your work lives, your story unfolds, and your audience truly connects with you.”
That’s the beauty of having your own site: you get to decide what’s important, what gets seen, and how it’s presented. You’re not stuck following someone else’s rules or fighting for attention in a sea of distractions. Instead, you create a space that reflects you, your brand, and your values.
Of course, social media is still important. It’s a great tool for visibility and connection. But it should support your website—not replace it. Think of your social profiles as signposts pointing back to your real home online.
So if you’re still relying only on social media, now’s the time to change that. Let’s talk about building a website that works for your business—one that you truly own.
