How to find content inspiration when you’re staring at a blank page

Because we’ve all been there—blinking cursor, no idea what to write

Actually, I was in this exact position until I started this post. I mean, I have a long list of themes I could write about—but I kept thinking about something that everyone struggles with:

That moment when you sit down to write and have no idea where to start.

And I’m not just talking about blog posts like this one. I’m talking about writing anything: a caption for a social media post, the description of your new service, a newsletter intro, even the copy for your homepage. The pressure to “get it right” can block us before we even begin.

But the truth is: you don’t have to wait for a perfect idea to show up. Content inspiration is all around—you just need to know where to look.

Let me share some gentle places to start when you're staring at a blank page.

Start With the Questions Whispered to You

Think back to the last time someone leaned in and asked about your work. Those quiet curiosities—“How does this actually work?” or “What happens after I hire you?”—are little love notes from the universe. They’re proof people care. When you notice the same questions echoing in your DMs, client calls, or even over coffee, that’s your content compass whispering: “Write this down. Someone’s already waiting.”

Next time you feel stuck, wander through your old emails or voice notes. You’ll find ideas blooming there like forgotten wildflowers.

Gather Fragments of Your Past Self

You’ve already written so much wisdom—scattered like seashells along the shore of your work. Revisit your Instagram captions, the newsletters you sent on rainy Tuesdays, even those thoughtful onboarding notes you crafted for new clients. There’s no need to start from silence when you can remix what already exists.

Turn one heartfelt caption into a meditation. Let an old client email unfold into a story. Your past self left these gifts for you.

Mine the Stories Only You Can Tell

Every project you’ve ever touched holds a secret narrative. Remember that client who arrived trembling with doubt? Or the unexpected twist that taught you something tender? Those moments—the challenges you untangled, the quiet transformations, the “aha!” feedback that made you blush—they’re not just memories. They’re bridges to someone else’s understanding.

Share how your work feels, not just what it does. Trust lives in the spaces between words.

Write Letters to Your Younger Self

Close your eyes and travel back to when you were just beginning—wide-eyed, trembling, typing frantic questions into search bars. What did you ache to know? What comfort did you need but never find? That version of you still exists in someone reading your words today.

Create the gentle guide you wished you’d had. Your vulnerability is someone else’s shelter.

Return to Your Deepest Truth

When all else fades, come home to this: What do you burn to tell the world about your work? What misunderstood truth do you long to unravel? How does your approach cradle the human behind the “client”?

Your most powerful content isn’t crafted—it’s uncovered. Like sunlight finding its way through leaves.

“Final whisper: Your voice matters. Not because it’s loud, but because it’s yours. Start where you are. Gather what you’ve lived. The rest will follow.”

Need help turning your ideas into words that sound like you?
I’d love to help you bring clarity to your website or content.